![]() ![]() With Skin Deep, the EWG places the power of information in consumers’ hands. Why should we care about the Skin Deep Database?Īccording to EWG, the American government doesn’t require health studies or pre-market testing of the chemicals in personal care products, even though just about everyone is exposed to them. At about one million page views per month, EWG’s Skin Deep is the world’s largest personal care product safety guide. Now in its eighth year, EWG’s Skin Deep database provides you with easy-to-navigate safety ratings for a wide range of products and ingredients on the market. Our staff scientists compare the ingredients on personal care product labels and websites to information in nearly 60 toxicity and regulatory databases. government doesn’t review the safety of products before they’re sold. Companies are allowed to use almost any ingredient they wish. Our aim is to fill in where industry and government leave off. ![]() We launched Skin Deep in 2004 to create online safety profiles for cosmetics and personal care products. ![]() ![]() EWG’s Skin Deep database gives you practical solutions to protect yourself and your family from everyday exposures to chemicals. The mission of the EWG is to use the power of information to protect human health and the environment. To celebrate Earth Month I wanted to talk about the Environmental Working Group (EWG) and their Skin Deep Database where you can search your favorite beauty products to learn more about how safe their ingredients are. ![]()
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